Tails.com knows there is no such thing as an average dog, that’s why they created food 100% tailored to your dog's age, breed, lifestyle and taste buds.

Try now with 1 month free tailored food and 50% off wet food and treats.

Offer is valid for new Tails.com customers only. Discount applies to one dog, fair use applies. Customers will receive free dry dog food + 50% off wet food and treats. Exclusions apply. Your Tails.com subscription can be paused or canceled at anytime.

Member and introductory offers and discounts

We may offer new and/or existing customers special offers from time to time

Where we make such offers, Introductory offers are only available to new website users. Previously registered users do not qualify for an additional offer unless expressly stated. “Previously registered users” refers to any combination of a user with a user account at tails.com, a credit or debit card, a credit or debit card holder, a delivery address, a cardholder address, or a household, who has previously made use of the tails.com service

Unless otherwise stated, free trials and competition prizes of tailor-made dog food refer to the dry blend only and do not include wet food and treats.

Introductory offers only give a discount on dry food, wet food, treats, and poo bags. These discounts exclude Christmas products, the Party Pack, Beco products, and Lickimats.

Offers are limited to one individual dog, unless otherwise explicitly stated. The maximum discount per order is £75 incl. VAT.

Where an offer is for a trial period of time, there is a maximum limit of 20kg of tailor-made food per order under the offer. Certain dog activity levels may be excluded from offers

We may cancel any special offer, introductory offer, or discount at any time without notice

At our sole discretion, we may restrict who may enter into offers for any reason

Promotional offers and discounts are available for limited time periods only

Introductory offers of one month's free food are not available to puppies under 14 weeks old.

From time to time we run different promotional offers. Free delivery applies to UK customers signing up with specific offers to UK addresses. Where this applies, it will be made clear during the sign up process as free delivery for the delivery. Delivery charges may apply to other offers and ongoing orders (to specific address locations within the UK), where this is the case it will be communicated.

The Refer A Friend scheme allows existing tails.com subscription customers to share their unique Refer A Friend codes with their friends to enable them to trial the tails.com subscription service at a discount. The Refer A Friend codes can only be used by new customers who have not previously had a tails.com account or delivery (therefore previously registered users cannot use a Refer A Friend code). Existing tails.com customers cannot use Refer A Friend codes, and customers cannot use their own unique Refer A Friend codes on their own account. By sharing their code, the customer accepts that the friend they referred will be able to see the customer's first name and the customer's dog name on tails.com while signing up.

Once an existing tails.com customer (“referrer”) has referred a friend with their Refer A Friend code and the referred friend has both signed up using that code and received their first tails.com delivery, the referrer will be able to claim £10 credit (unless otherwise stated) via the logged in Refer a Friend page. Once claimed this credit is automatically applied at a maximum of £10 per month to future tails.com orders where payment hasn’t already been taken only. The credit cannot be applied retrospectively. Each customer is able to refer an unlimited amount of friends and can use claimed credit at a rate of 1 credit per month (£10). We reserve the right to increase or decrease these limits at any time, at our sole discretion and without prior notification.

We reserve the right to put any user account(s) or dog profile(s) on hold and prevent outgoing deliveries, and/or remove any Refer A Friend credit from any user account(s) where we become aware of or detect any abuse or unfair treatment of an offer or Refer A Friend referral code(s) and associated Reward(s)

When sharing your referral code you may not mimic or misrepresent tails.com or otherwise mislead people to believe that they are dealing with tails.com or affiliates. We require you to sign up with a user account at tails.com in order to redeem any offer. This process is detailed in the “Registration and Accounts Management" section, and specifically this registration process includes you registering a valid credit or debit card, this includes registering with free and discounted offers

Except where otherwise stated, discounts and credits cannot be used in conjunction with any other offers

Tails.com reserve the right to remove unclaimed Refer A Friend credit after 6 months. Once an account has been inactive for 12 months (defined as there being no deliveries in the preceding 12 months) we reserve the right to remove Refer A Friend credit whether it has been claimed or not. Any Refer A Friend credit (whether claimed or not) on an account which is cancelled is immediately removed

Purchase of our products is only via our website with valid payment and delivery details to redeem a free or discounted offer, or to redeem an account credit

Account credits and offers cannot be redeemed for cash

After any discounted offer you will be charged the full price for subsequent orders until such time as another applicable and valid discounted offer is applied, or you cancel active subscriptions and orders with us

These terms are subject to change at any time